The housing market in Hilversum remains fully in motion in 2026. Buyers are still active, but are looking more critically at price, presentation, energy efficiency, and location. In this blog, you will read what buyers really pay attention to today and how you can smartly prepare your home for this.
The figures show that the market remains active. According to CBS and the Land Registry, the average transaction price of an existing owner-occupied home in Hilversum in 2025 was €540,000, well above the national average of €480,000. Furthermore, nationally, existing owner-occupied homes were on average 5.4% more expensive in February 2026 than a year earlier. For sellers, this means: there is demand, but buyers expect quality, clarity, and a strong presentat
A realistic asking price remains decisive
Buyers compare quickly and frequently. If a home in Hilversum is not positioned well in the market, it stands out immediately. An asking price that is too high can lead to fewer viewings and a longer selling time, whereas a sharp and realistic price can actually generate more interest and competition.
Precisely in a market where homes are still in demand but buyers are looking more critically, the right positioning is essential. A good asking price not only attracts more viewers but also helps to negotiate more strongly. Move-in ready appearance sells better
Buyers respond strongly to homes that feel well-cared for, bright, and well-maintained. This does not mean that everything has to be perfectly renovated, but rather that the home must exude tranquility, space, and potential. Think of a neat finish, tidy rooms, good lighting, and a well-kept garden or entrance.
Nationally, too, you see that high-quality and move-in ready homes remain particularly attractive. The NVM reported in early 2026 that 72% of homes were sold above the asking price in the fourth quarter of 2025. Homes that immediately feel right, in particular, attract serious bidders more quickly.
Energy efficiency carries more weight
Energy labels, insulation, glazing, solar panels, and expected energy costs will play a greater role in buyers' considerations in 2026. Not only because of sustainability, but also because of monthly costs and future-proofing.
A home does not have to be fully made sustainable to remain attractive, but it helps enormously if it is clear what has already been improved and where opportunities still lie. Transparency builds trust and helps buyers make a decision faster. Online presentation must convince immediately
The first impression is almost always formed online. There, a buyer decides in a matter of seconds whether a home is interesting enough to save or view. Professional photography, strong copy, clear floor plans, and additional presentation formats make a real difference in this regard.
For a city like Hilversum, where location, atmosphere, and living environment have a significant influence on the experience, drone footage, 360-degree tours, and Matterport presentations are particularly valuable. They show not only the home but also the feeling of it.
The surroundings help sell
Anyone buying in Hilversum is not just buying a home but also a neighborhood. Proximity to the station, schools, shops, nature, sports facilities, and arterial roads remains an important part of the decision. For families, living space and tranquility weigh heavily, while young professionals often pay extra attention to accessibility to Amsterdam, Utrecht, and Amersfoort.
A good sales presentation therefore tells not only the story of the house but also of the living environment. Space and a practical layout remain important
Buyers still look critically at how a home can be used. An extra room, a logical layout, a home office, sufficient storage space, and pleasant outdoor space are important plus points. Especially in Hilversum, homes with a good balance between comfort, light, and functionality remain attractive.
Trust and clarity make the difference
In a market where buyers need to be able to act quickly, clarity works to your advantage. Information regarding maintenance, handover, the Owners' Association, energy label, and any special features must be in order. The more transparent the process, the more pleasant and secure a buyer feels.
What does this mean for sellers in Hilversum?
Anyone looking to sell their home in Hilversum in 2026 still has a chance of a strong result. But success does not depend solely on the market. The right asking price, a well-maintained appearance, a strong online presentation, and an honest story together make the difference.
At NEWCURB, we believe that every home has its own story. By combining personal guidance with local market knowledge and modern presentation, we ensure that your home stands out to the right target audience.
Curious about the value of your home in Hilversum?
Do you want to know how best to market your home and which sales strategy suits your situation? At NEWCURB, we combine personal guidance, local market knowledge, and strong property presentation to achieve the best results.
Whether you already have concrete sales plans or prefer to take your time to explore your options first: we are happy to think along with you.
Sources
CBS/Kadaster
NVM, “Average transaction price above half a million with increased supply and brisk sales
