A brief introduction to the changing market: more properties are becoming available, but demand remains strong. This does not yet create a buyer’s market, but it does create a more selective market.

More homes for sale while more owners plan to sell

• Selling intentions are at a record high nationally, according to Funda.
• The number of properties available on Funda increased to more than 111,000 in one quarter.
• Regional housing supply in Gooi en Vechtstreek increased by 27.2%.
• More supply means more choice for buyers and more competition for sellers.

The housing market in Het Gooi remains strong but is changing

• Regional median sales price: €715,000 in Q2 2026. 
• Annual price development: +4.9%.
• Median selling period increased from 24 to 29 days.
• The average amount paid above the asking price fell from 3.0% to 1.5%.
• Differences between towns, property types and price segments remain substantial.

Source: NVM and Funda (July '26) 

More supply means less attention per property

• The average number of responses on Funda fell from fourteen to eleven per listing.
• Buyers have more opportunities to compare properties.
• The initial presentation and first weeks of the sales process are becoming more important.
• The villa in Laren with the highest views of the quarter illustrates the reach a distinctive property and presentation can generate, but it is not representative of all type of homes. 

What works in Hilversum, Bussum, Naarden and Huizen?

• Emphasise accessibility, family amenities, living space and sustainability.
• For apartments: highlight the owners’ association, service charges, outdoor space and energy label. 
• For family homes: focus on location, garden, layout, home-working possibilities an de energy label improvement possibilities. 
• Support the asking price with recent and genuinely comparable transactions.

Why do Laren, Blaricum and Loosdrecht require a different approach?

• These locations have a higher proportion of detached and premium properties.
• The relevant buyer group is smaller and often searches regionally, nationally or internationally.
• Detached properties may offer buyers more room to negotiate.
• Storytelling, high-quality photography, video and targeted marketing carry more weight.

Five elements of a strong sales strategy

1. An up-to-date valuation based on the property and its immediate neighbourhood. 
2. A realistic but commercially intelligent asking price.
3. Check your energy label and discuss possible improvements or make an overview for buyers. 
4. Professional photography, floor plans, styling and property copy.
5. Targeted promotion through Funda, social media and the estate agent’s buyer database. 
6. Evaluation moments based on views, saves, enquiries and viewings.

Planning to sell in autumn? Start preparing during the summer

• Collect the energy label, property documents and owners’ association records. 
• Plan minor improvements and the presentation in good time.
• Coordinate the launch with the target group and competing supply.
• The right launch date differs for each property.

Are you considering selling your property in Het Gooi? Start by finding out how your home compares with the growing supply. We will provide a personal valuation and proactively advise you on the right asking price, presentation, target group and sales strategy. Arrange a no-obligation introduction or property valuation.